Calvin Klein Jeans - Storytelling

The problem

Calvin Klein Jeans is perceived as unapproachable and ethereal. Campaigns are with high profile talent and rarely highlight product characteristics.

Give consumers ”Reason to believe” in Calvin Klein Jeans and establish what makes the brand unique through informative and engaging video content

Allow viewers an inside look and humanize the brand

Develop rich storytelling narrative and inspire viewers with stories around craftsmanship, heritage, modernity and innovation.

Definition of concept and shots for all 4 stories (Archive Icons, Climate Tech, Infinite Flex, In the studio with CKJ).

Management of asset creation for all social channels and ecomm integration.

Management of Toolkit development for seamless rollout to all regions